In 2025, the competition in the metal building industry is stronger than ever. With increasing customer interest in carports, barns, garages, and barndominiums, businesses need smarter strategies to capture and convert leads. One of the most effective methods is through retargeting ads — a strategy that allows you to re-engage visitors who have already shown interest in your products or services.
Retargeting helps you stay top-of-mind with potential customers, encouraging them to return and complete their purchase or inquiry. In this blog, we’ll explore the best retargeting ad strategies for the metal building industry in 2025, focusing on how to improve customer engagement and maximize your ad spend.
The metal building industry often involves high-ticket items like carports, garages, and barns. These purchases are rarely impulsive — customers usually take their time to research options, compare prices, and consider their long-term value. Retargeting helps by:
Not all visitors are the same, so your retargeting ads shouldn’t be either. Segment your audience based on specific behaviors such as:
Example: A visitor viewed a barndominium but didn’t complete the form. Show an ad saying, “Design Your Dream Barndominium – Get 10% Off Installation!”
Dynamic retargeting allows you to automatically show ads based on the specific product the visitor viewed.
Example: If a visitor viewed a two-car garage with a side entry, the retargeting ad can show that exact garage with a “Get Free Shipping” offer.
Videos have higher engagement rates than static ads. Create video content showing:
Example: A retargeting video ad could feature a quick clip of a customer’s completed barndominium with the caption, “Turn Your Dream Home Into Reality – Book a Free Consultation!”
Don’t limit your retargeting to one platform. Use a combination of:
Example: A customer who visited your garage page could see a YouTube ad featuring a customer review of the same model.
Overexposure can lead to ad fatigue and negative impressions. Set frequency caps to:
Example: Instead of showing the same ad five times a day, rotate between a product-focused ad and a customer review ad.
Location-based retargeting ensures that you’re reaching potential customers in areas where your metal building products and services are available.
Example: If your company installs barns in Texas, your retargeting ad could say, “Get a Custom Barn Installed in Texas – Free Shipping Included!”
Encourage visitors to sign up for a free guide, quote, or consultation.
Example: After someone downloads a guide on carport installation, show an ad like “Ready to Build? Get a Custom Quote in 24 Hours!”
Track key performance indicators (KPIs) to measure the success of your retargeting campaigns:
Retargeting ads for the metal building industry in 2025 will require a mix of behavioral insights, smart automation, and personalized content. By implementing segmented campaigns, dynamic product ads, and geo-targeting strategies, you can increase conversions and improve your ad efficiency. Stay focused on customer behavior, adjust your strategy based on performance data, and continue optimizing your approach to stay ahead in the competitive metal building market.