In 2025, the demand for metal carports continues to grow across the U.S., especially among homeowners looking for durable and affordable protection for their vehicles.
But with rising competition, standing out online is no longer optional — it’s essential.
That’s where Google Shopping Ads come in. These ads put your products right where customers are searching — at the top of Google results.
Let’s explore how to make the most of them to increase your carport sales.
Your product feed is the foundation of your Shopping Ads.
Make sure every carport listing includes:
Clear and keyword-rich titles (e.g., “12x20 Metal Carport – Vertical Roof – All-Weather Protection”)
Detailed descriptions highlighting materials, size, and durability
High-quality images from multiple angles
Accurate pricing and availability
Pro Tip: Use long-tail keywords like “affordable metal carports near me” or “custom steel carport with installation” to attract qualified buyers.
Google Shopping allows you to add custom labels to organize your products by category, price range, or seasonality.
For example:
Label 1: “Winter Deals”
Label 2: “Heavy-Duty Carports”
Label 3: “Clearance Offers”
This helps you segment campaigns and adjust bids according to product performance or seasonal demand.
Carports are a visual product — buyers want to see what they’re paying for.
Use high-resolution photos that show structure strength, color options, and installation examples.
Add lifestyle photos (like carports installed beside homes or RVs) to make ads feel more relatable.
Instead of manual bidding, use Smart Bidding options like Target ROAS (Return on Ad Spend) or Maximize Conversions.
These strategies allow Google’s AI to optimize your bids based on user behavior and conversion probability — helping you reach the right buyer at the right time.
Positive reviews are powerful trust signals.
Encourage customers to leave feedback and integrate product ratings in your Shopping Ads.
According to Google, listings with higher ratings get up to 20% more clicks — a huge boost in a competitive market.
Nearly 70% of carport buyers browse and shop through mobile devices.
Ensure your landing page loads fast, displays pricing clearly, and offers a simple checkout process.
Mobile-friendly ads = more conversions.
Carport sales often rise before winter and storm seasons when customers look for extra protection.
Create limited-time offers like:
“Winter Sale: Save 10% on All Vertical Roof Carports!”
This urgency drives clicks and quick decisions.
Monitor metrics like Impressions, CTR (Click-Through Rate), and Conversion Rate to identify top-performing products.
Use this data to refine ad copy, remove underperforming listings, and adjust bids for maximum ROI.
Google Shopping Ads are one of the most effective digital tools for boosting carport sales online.
By combining accurate data, high-quality visuals, and smart bidding, your brand can attract the right audience and outperform competitors.