In 2025, the competition in the metal building industry is stronger than ever. With increasing customer interest in carports, barns, garages, and barndominiums, businesses need smarter strategies to capture and convert leads. One of the most effective methods is through retargeting ads — a strategy that allows you to re-engage visitors who have already shown interest in your products or services.
Retargeting helps you stay top-of-mind with potential customers, encouraging them to return and complete their purchase or inquiry. In this blog, we’ll explore the best retargeting ad strategies for the metal building industry in 2025, focusing on how to improve customer engagement and maximize your ad spend.
Why Retargeting Ads Matter for the Metal Building Industry
The metal building industry often involves high-ticket items like carports, garages, and barns. These purchases are rarely impulsive — customers usually take their time to research options, compare prices, and consider their long-term value. Retargeting helps by:
- Keeping your brand visible even after the customer has left your site.
- Reminding customers of their initial interest through tailored ads.
- Encouraging customers to take action, whether it’s requesting a quote or finalizing a purchase.
- Increasing conversion rates by targeting warm leads rather than cold traffic.
Best Retargeting Strategies for the Metal Building Industry in 2025
1. Segmented Retargeting Based on User Behavior
Not all visitors are the same, so your retargeting ads shouldn’t be either. Segment your audience based on specific behaviors such as:
- Page Views: Show ads tailored to the type of metal building they viewed (e.g., carport vs. barn).
- Time Spent on Site: High-intent visitors (those who spend more time) should see stronger call-to-action (CTA) ads.
- Abandoned Cart or Quote Request: Show reminder ads offering incentives like discounts or free installation.
Example: A visitor viewed a barndominium but didn’t complete the form. Show an ad saying, “Design Your Dream Barndominium – Get 10% Off Installation!”
2. Dynamic Retargeting Ads
Dynamic retargeting allows you to automatically show ads based on the specific product the visitor viewed.
- Use product carousels featuring the exact model or type of metal building the visitor considered.
- Include pricing details and offer limited-time deals to create urgency.
- Add a strong CTA like “See Why This Garage is Perfect for You – Limited Availability!”
Example: If a visitor viewed a two-car garage with a side entry, the retargeting ad can show that exact garage with a “Get Free Shipping” offer.
3. Use Video Retargeting on Social Media
Videos have higher engagement rates than static ads. Create video content showing:
- A time-lapse of a barn or garage installation.
- Customer testimonials about the durability and benefits of your metal buildings.
- A before-and-after transformation of a property with a carport or garage addition.
Example: A retargeting video ad could feature a quick clip of a customer’s completed barndominium with the caption, “Turn Your Dream Home Into Reality – Book a Free Consultation!”
4. Retargeting Across Multiple Platforms
Don’t limit your retargeting to one platform. Use a combination of:
- Google Display Network – For showing ads on relevant websites and blogs.
- Facebook and Instagram – For visually rich ads targeting homeowners and property developers.
- LinkedIn – To reach contractors, builders, and industry professionals.
- YouTube – For dynamic video ads targeting viewers based on their search history.
Example: A customer who visited your garage page could see a YouTube ad featuring a customer review of the same model.
5. Frequency Capping to Avoid Overexposure
Overexposure can lead to ad fatigue and negative impressions. Set frequency caps to:
- Limit the number of times a user sees an ad in a day or week.
- Adjust based on the product category — big-ticket items like barndominiums may need more exposure.
- Test different ad designs and messages to keep content fresh.
Example: Instead of showing the same ad five times a day, rotate between a product-focused ad and a customer review ad.
6. Geo-Targeted Retargeting
Location-based retargeting ensures that you’re reaching potential customers in areas where your metal building products and services are available.
- Target customers based on state or zip code.
- Offer location-specific incentives like free delivery or local installation discounts.
Example: If your company installs barns in Texas, your retargeting ad could say, “Get a Custom Barn Installed in Texas – Free Shipping Included!”
7. Use Lead Magnet Retargeting
Encourage visitors to sign up for a free guide, quote, or consultation.
- Offer a free design consultation for garages or carports.
- Provide a downloadable guide like “10 Things to Consider Before Building a Barn.”
- Retarget those who engage with the lead magnet but don’t complete the next step.
Example: After someone downloads a guide on carport installation, show an ad like “Ready to Build? Get a Custom Quote in 24 Hours!”
How to Measure Retargeting Success
Track key performance indicators (KPIs) to measure the success of your retargeting campaigns:
- Click-through Rate (CTR): Are people clicking on your ads?
- Conversion Rate: How many visitors completed a desired action?
- Cost Per Conversion: Are your retargeting ads cost-effective?
- Return on Ad Spend (ROAS): How much revenue are you generating from your ad spend?
Final Thoughts
Retargeting ads for the metal building industry in 2025 will require a mix of behavioral insights, smart automation, and personalized content. By implementing segmented campaigns, dynamic product ads, and geo-targeting strategies, you can increase conversions and improve your ad efficiency. Stay focused on customer behavior, adjust your strategy based on performance data, and continue optimizing your approach to stay ahead in the competitive metal building market.